In the end, all companies hire outside experts in digital marketing to provide inbound marketing SEO PPC, inbound marketing, and social media solutions. In Dubai the expertise is provided as an agency or freelancer. In a challenging B2C and B2B context budgets are extremely tight and space is limited. So how do prospective customers understand the expense for digital advertising in Dubai? Why Hiring A Digital Marketing Agency In Dubai Is Cheaper Than You Think! The last few years, establishing the appropriate costs to hire a marketing firm in Dubai are a mystery and not transparent. A reliance on your gut will not lead you to the right conclusion and the public information on fees and rates remain elusive.
If you’re thinking of using external digital marketing expertise, getting an understanding to the cost averages being demanded for monthly retainers and the hourly rate for marketing services in Dubai isn’t easy and time-consuming to create. Digital Marketing Pricing Survey Insights A recent study Outsource IT Services by Credo a company that matches potential clients with consultants or marketing firms, published their findings from its recent survey on pricing for digital marketing. The survey was sent out to 184 people across 19 countries , and provided some interesting information on the current trends in the price for digital marketing. The cost of freelance consultants is always according to hourly or monthly base rates as well as charges for projects. Globally, the rates of digital consultants are determined by years of experience. Consultants who have 1-3 years of experience are charged around $88, while those who have more than 10 years of expertise cost around $189 on average.
Pricing for agencies is to be all over the place. Agency with between 2 and 5 employees and between 6 and 10 employees were actually charged more than those with between 11 and 20 employees, as per the study. SEO agencies seem unsure of pricing their services, with prices appearing all over the place. The survey found an hourly rate of $145-$181 Companies and consultants who have a focus on strategy are charged higher fees than the ones with a wider range of services. Monthly retainers, project fees as well as hourly rates all are higher for strategies-related services.
Implications For Clients
With the wide range of rates and the competition from consultants who are freelance The cost of engaging a marketing company in Dubai could be less expensive than you think.
Find out exactly what digital marketing services are you seeking, and then compare that to a an annual service cost from a list of potential agencies, and then use that as the base for the negotiations. The majority of agencies are aware of their costs and the utilization rates they’re targeting, and consequently, they know how much they are able to bargain. The difference between freelancers and agencies As you might expect, there are several major differences in the pricing of freelancers and agencies.
Freelancers typically serve clients via a mixture of hourly and project-based costs.
The choice of the agency for contracts that are monthly-retainer isn’t surprising, in fact, they generally have more overheads to cover.
The typical monthly retainer for the digital marketing industry contract starts at $1000 and can go up to $5,000.
The more extensive the agency typically, the more services they provide under one roof. If you’re looking for an array of digital marketing solutions an agency can lessen your coordination requirements that you will need to perform as a customer. The bigger the company offers, the more customized solutions it typically offers which means the more expensive the cost per customer to cover the specialized knowledge and experience. The best clients often, small and mid-sized businesses believe they’re in an advantage when negotiations with agencies because of their small the size of larger clients. But, often small, medium and large firms are the most successful clients from an agency’s perspective.
The truth is, the industry of digital advertising in Dubai is an unproficient market and the majority of agencies don’t have the expertise and infrastructure to serve enterprise-scale customers.