Anyone can write and submit a press or news release; the media will choose the ones they want to publish. News releases often address angles such as local news, human interest, new business, prominent people, or unusual happenings. Companies write press releases as great advertising, as they offer visibility for the business. However, the reddit essay writing service release should offer readers an interesting news angle and should not be written as an advertising piece. Instead, the release should tell the news story.
Many editors don’t read past the title line of a press release – if the title hasn’t caught his or her interest, the rest of the release will not be read. However, the title should be short and concise and contain the name of the organization. That’s a lot to pack into one sentence!
Press releases are written in the “inverted pyramid” style, with the most important information within the first paragraph, and the least important information in the final sentences. It must answer all the basic journalistic questions: who, what, where, when, and how. The entire release should be no more than two pages and the writing should capture the reader’s attention from the first line. In the last paragraph, write a brief overview of your organization, labeling it “Note To Editors” or “About (your organization).”
The press release writer should be sure that all typos and spelling mistakes are corrected before sending to an editor. It is also important to review the contact information, such as addresses and phone numbers, to be sure those are completely accurate. If a reader wants to contact you, it’s important for you to make it easy for him or her!
Here’s an example of a press release written by Pearl Writing Services:
“FOR IMMEDIATE RELEASE
Angela Williams Duea
Pearl Writing Services
P.O. Box 8601
Gurnee, IL 60031-8601
847-924-0710
World Tractor Challenge 2007 Highlight of New Irish Vacation Tour!
Dublin, Ireland – March 19, 2007
On Sunday, August 5, 2007, the Irish attempt to create a new Guinness Book of
Records record with 2500 vintage tractors working at one time in a field. This
event takes place on the Cooley peninsula in the Republic of Ireland, and is the
highlight of a new vacation tour offered by DM Tours, an Irish Touring company.
“This is a once-in-a-lifetime event,” says Damian McKenna, owner of DM Tours.
“This charity event will allow people to experience the power of thousands of
pre-1977 tractors.” Previous records have been set by South Africa, Australia,
and England.